When we first created Dinoski, we made it our mission to make more than just another fashion brand. When buying our products, we wanted people to feel like they were adding a new member to the family. For our first range, we wanted kids to feel like their snowsuit was their best friend.
To bring our suits to life, we searched far and wide for the perfect illustrator to create a character and short story for each suit.
When we stumbled across Jane Foster on Instagram we knew it was a match made in heaven. We fell head over heels in love with her bold and simple imagery, which seemed filled with happiness, imagination and adventure, mirroring the foundations of the brand we wanted to build.
We commissioned Jane to create multiple variations of our characters before agreeing on the characters that we have today.
Not only is her work totally awesome, she is also one of the most creative people we have ever known - an illustrator, textile designer, screen printer, published author and musician!
You can find a little storybook about each character, hidden within the packaging of every Dinoski order.
We’re honoured that Jane is a part of our adventure and we can’t wait to reveal many new characters in the future. Here’s a little teaser of what we are working on next…