Round closes: April 2019
join the adventure
We make animal themed winter wear for kids.
Our dream is to become the world's most recognisable adventure brand.
In 2017, we raised £150,000 to create the brand. Since launching in October 2018, we’ve sold 700+ suits & we’re stocked across UK, US, Austria, Andorra & France.
In 2019 we plan to raise £500,000 to help us grow.
Please get in touch if you might be interested in joining our journey.
We’d love to hear from you!
more details below
We truly believe that we can make this brand a huge global success. Help us make it happen and we promise it will be fun along the way.
Love from Will, Ed & Matt
Founder of skiwear brand Retro Mountain with 3-4 years experience sourcing and manufacturing technical fashion clothing. Matt's ski suits have been featured on countless TV shows including Geordie Shore, Saturday Night Take Away and BBC News. Previous partnerships include ski festivals such as Snowbombing, Snowboxx, The Ski Week with skiwear sales spanning Europe, USA, Far East and Australia.
Will has successfully launched numerous consumer brands including winter travel operator 'The Ski Rascals' and event discovery tool 'WhosGoing' which was eventually acquired by ASOS.com. His portfolio also includes the award winning sports content agency WMB Media as well as digital design studio Duck Duck Goose.
Ed Lewis Pratt
After co-founding one of London’s most successful pop up bars, Ed recently helped secure a £1.25 million raise for the expansion of Little Door & Co. Specialising in strategy & growth, Ed has played a crucial part in the expansion of brands such as Dirty Bones, and the launch of Market Halls which is set to become the biggest food hall chain in the UK.
When we found out that themed kids skiwear did not exist we had to do something about it.
We know how important it is to be able to easily spot your children on the slopes and we also know how much they love dressing up.
So, with safety and comfort front of mind, we designed the ultimate ski suits for children, aged 2-7 years old.
Our all-in-one, animal-themed ski-suits are waterproof and warm sprinkled with just the right amount of wild.
We worked with children’s illustrator Jane Foster to develop characters and story-lines for each suit in order to bring them to life.
We have 4 brand new characters ready to launch in 2019. Watch this space!
Throughout our customer research the same feedback kept cropping up, visibility on the slopes, 100% waterproof and ensuring that their kids were as safe as possible. We have taken every step to ensure that we give both the kids and the parents exactly what they want for an accessible price.
Our target market is parents with young children aged 2-7 years old. In year 1, we will focus on the UK and Europe, selling online via our own website, working with local retailers in resort and showcasing at industry trade fairs. Years 2 and 3 we plan to explore expansion into the US and the Far East.
Although we are primarily skiwear, we believe that we can also appeal to the enormous winter outerwear market.
We have designed a premium product without the luxury price tag. We sit alongside North Face for price and quality BUT with the added benefit of looking like your favourite animal!
Our initial range focuses on key characters including Spike, a green dinosaur with navy blue spiked detailing on the back and arms, as well as three white horns on top of the hood. Hop is a bunny-inspired suit in lilac which features rabbit ears and a bunny tail. Cub is a roarsome yellow lion to make any child feel like the king or queen of the slopes.
We are working with a number of awesome partners to gain access to existing communities of cool, young, affluent families. Already we have secured retail orders from Europe’s most prestigious resorts, as well as being highlighted as one of the ‘5 brands to watch this year’ in Childrenswear Buyer Magazine, one of the most influential publications for kids wear buyers in the UK.
With such a visual product, imagery and video shared for targeted social media campaigns will be key, always ensuring that we clearly portray the fun-loving personality of the brand which is hard for competitors to imitate. For this reason we have worked closely with the legends at Shred & Butta to buy and convert an American school bus, into a promotional vehicle / mobile shop which we will be taking on a ‘Roarsome Tour’ of the Alps in February 2019.
Influencer marketing will also be extremely effective, seeding product to mums / dads & children with big followings.
Next we will be working with distribution agents to gain exposure further afield and we will also have presence at the top industry trade fairs to provide access to the decision makers at top retailers.
We aim to follow similar business trajectory as Trunki (Sold 3m units in 100 countries since launching in 2006) and MorphSuits (Grew revenue from £1.2m in 2010 to £11m in 2012, resulting in a successful raise of £4.2m from BGF for a minority stake).
The founder of MorphSuits pins their success on two key business decisions. The first was to make the suit design distinct, with clear branding so that wearers doubled as mobile adverts and potential buyers could easily see where to get their own.
The second was to use social media to build the market, recognising that the product was highly visual and well suited to a medium for sharing and discussion.
We aim to follow suit (excuse the pun!).
The investment process
We are working with our lawyers to complete our fund raise. All committed funds will be paid to their account and held in escrow until subscription and shareholder agreements are finalised and signed by all parties. Once share certificates are allocated then the funds will be released into our account.
We qualify for the Enterprise Investment Scheme which gives investors reassurance that they can receive tax relief of 30% on any investment into DINOSKI and Capital Gains Tax (CGT) exemption for any gains on their EIS shares.
Shareholders will be kept up to date with ongoing progress of the business and if targets are hit, we plan to treat all shareholders to an annual Dinoski trip as a thank you for playing a crucial part in our launch.
INTERESTED IN INVESTING?
Financial forecasts & marketing plan available on request