When we first created Dinoski, we made it our mission to make more than just another fashion brand. When buying our products, we wanted people to feel like they were adding a new member to the family. For our first range, we wanted kids to feel like their snowsuit was their best friend.
To bring our suits to life, we searched far and wide for the perfect illustrator to create a character and short story for each suit. When we stumbled across Jane Foster on Instagram we knew it was a match made in heaven.
We fell head over heels in love with her bold and simple imagery, which seemed filled with happiness, imagination and adventure, mirroring the foundations of the brand we wanted to build. Not only is her work totally awesome, she is also one of the most creative people we have ever known - an illustrator, textile designer, screen printer, published author and musician!
Jane adds a sprinkle of magic fairy dust to our brand through her illustrations and we love her.