made for mini adventures
So, to embark on our mission "to remind everyone how great the great outdoors really is", the first question to ask oneself is "where do we start?"
As keen skiers, we noticed that all toddlers and children looked the same in helmets and goggles and that there were no stand out brands, despite the fact that parents want to easily spot their kids on the slopes.
That was it. The gap in the market: Themed adventure wear for kids.
We needed an awesome winter wear product range with a simple but distinct design; a cross between a super hero and an animal but it shouldn't look like fancy dress. We had never designed children's wear before, let alone toddler's ski wear. We had no money to employ a fashion designer / agency so what do we do?
We find a picture of Kanye West's kid in a ski suit and we colour it in.
As we developed the concept, we wanted our customers to feel like they were adding a new member of the family to their winter trips. We wanted kids to feel like their new ski suit was their best friend.
To bring our ski-suits to life, we recruited the help of children's illustrator Jane Foster and asked if she could create a character and mini storybook for each suit which will be included with every order.
We hope that you love them as much as we do!