CHILDREN’S SKIWEAR WAS BORING UNTIL NOW…
LUXURY CHILDREN’S skiwear BRAND DINOSKI LAUNCHES NEW COLLECTION FOR MINI ADVENTURERS
Dinoski, a new luxury children’s skiwear brand, is delighted to announce the launch of their first new collection designed for boys and girls aged 2-7 years to coincide with the start of the ski season.
The company behind Dinoski, Roarsome Ltd, aims to make the most recognisable skiwear brand in the world for children with a key objective of putting the fun into functionality.
The collection features all-in-one, animal themed skiwear, which are waterproof and warm, sprinkled with just the right amount of wild. The three ranges are based on our intrepid characters Spike, Hop and Cub. Spike is a green dinosaur inspired suit with navy blue spiked detailing on the back and arms, and three white horns on top of the hood. Hop is a bunny-inspired suit in lilac with rabbit ears and a bunny tail. Cub is the final suit in the collection. It is based on a roarsome yellow lion to make any child feel like the king or queen of the slopes.
“When we found out that themed skiwear for children didn’t exist, we had to do something about it. We know how important it is to be able to easily spot your children on the slopes, and we also know how much they love dressing up. So, with safety and comfort front of mind, we designed what we hope will become the ultimate ski-suits for children.”
Will Chapman, Creative Director.
All suits are unisex and include 150D fabric with microfiber insulation, anti-stain coating and aqua seal zips. The skiwear has breathable lining and outer fabric, 5K waterproofing, quick dry spandex thumb mitts, inner boot covers and outer over boot leg zips, as well as a removable faux fur trim and adjustable hood which can be worn with, or without a helmet. All suits are machine washable at 30 degrees and can be used at low heat in a tumble dryer.
Already stocked with retailers throughout Austria, Andorra, France, UK, US & Switzerland, the new Dinoski skiwear collection has a RRP of £185 per suit. Retailers include Kidly, Not On The High St, Internet Fusion (Surfdome), Absolute Snow, AS Adventure, Alber Sport, Les Enfants & Yellowstone Club.
To promote their launch, founders Ed Lewis Pratt, Matt Martin and Will Chapman will be navigating a converted American school bus that doubles up as a shop throughout the European Alps kicking off with a pop-up shop at Soho Farmhouse. The ‘Roarsome Tour’ is due to be documented on video and social channels, with partners including Shred & Butta, Ski NewGen, AliKats Chalets, Simba Mattresses and Rude Health.
CONTACT: For further press information, please contact Will Chapman at Dinoski on 07739412343 or email firstname.lastname@example.org.
STOCKISTS: The collection is available to buy online from www.dinoskiwear.com and from Kidly, Not On The High St, Internet Fusion (Surfdome), Absolute Snow, AS Adventure, Viladomat, Kidsorted, Snozone, Yellowstone Club, AliKats Chalets, Altimus, Alber Sport & Les Enfants.