Dragons Den
Once upon a time, Dinoski was invited to audition for BBC’s ‘Dragons Den’. We featured in the Christmas episode (Series 17, Episode 8) on Sunday 22nd December 2019.
The panel of Dragons included Peter Jones, Tej Lalvani, Deborah Meaden, Sara Davies and Touker Suleyman.
The experience was so surreal. We were big fans of the show and it felt like we had just stepped inside the television.
It was by far one of the most nerve-wracking things we’ve ever done.
(Image credit: BBC Studios/Andrew Farrington)
Although we agreed a deal with Peter Jones on the show, we subsequently declined the offer in favour of our crowdfunding campaign which was oversubscribed at the time of filming. This was done amicably and we remain on good terms with Peter and his brilliant team.
To mark 3 years since appearing on the show, we are working on a special new Dragon character and Snow Suit which will launch in 2022! Watch this space…
As seen on screen
Since appearing on the show, we have launched lots of new products, including Swimwear and Rainwear collections. 90% of our products are now made from recycled plastic bottles!
We will never forget our experience on TV.
Big respect to any entrepreneur that enters the Den.
Thanks to the BBC for having us!
