Roarsome Skiwear for Kids

once upon a time

Cub Growl.jpg


We thought that the kids skiwear market was boring. There weren’t any stand-out brands and everything looked pretty similar, which seemed silly as one of the most important things for parents is to be able to easily spot their kids on the slopes. So we decided to do something about it.

Kid's Animal Themed Skisuit


Our mission is to make more than just ski suits.

We want people to feel like they are adding a new member of the family to their ski trips. We want kids to feel like their suit is their best friend.

To bring our ski-suits to life, we recruited the help of children's illustrator Jane Foster (check her out she's amazing) and asked if she could create a character and storybook for each suit design which will be included with every order.




our Original Designs

We needed an awesome product range with a simple but distinct design; a cross between a super hero and an animal but it shouldn't look like fancy dress.


We had never designed children's wear before, let alone toddler's skiwear and we had no money to employ a fashion designer / agency so what do we do?

We find a picture of Kanye West's kid in a ski suit and we colour it in.

DINOSKI is born.



meet the founders


Matt Martin
zoo chief

Matt has the experience of running a ski brand and is the point of contact for both production and sales.

As an engineer in a previous life, Matt handles all of the technical details of manufacturing. He is also the only one with an HGV license which makes him designated driver for our ‘Roarsome Tour’.


Will Chapman
king of the wild

Forever crafting something on his MacBook, Will handles the design and brings the creative flair.

Directing the brand vision, all marketing material and every Dinoski suit will have been sketched by his own suspiciously feminine hand.

Ed Lewis Pratt
head of adventures

Head of adventures means that Ed handles operations and detail. Dinoski events and the logistics of the ‘Roarsome Tour’ itself will be largely masterminded by this man.

He looks over the team like a wise old owl and being an ex-rugby pro with a lovely beard also means he is very good at sweet-talking the mums.

Founders of Dinoski