The Roarsome Store

Opening Times:
Tuesday - Sunday
10am - 5pm

We’re closed on Mondays

Roarsome Store Address:
110 Northcote Road, London, SW11 6QP

Spanning 700 sq ft, our first ever Roarsome Store is perfectly placed in a family friendly neighbourhood between Wandsworth and Clapham Common.

As Founders, this is a dream come true as we both grew up in the local area. To be able to walk down Northcote Road all these years later and now actually call one of the shops our own, is an amazing feeling and an incredible milestone for the brand.

Alongside being a showroom for our award-winning collection of outdoor, character-themed children's clothing, we’ll be offering personal shopping experiences for parents looking for expert guidance on kitting out their children for family holidays and outdoor adventures.

The store will be the only place that our customers can shop the entire collection in person, with products organised by collection, character, colour and size, with the goal of simplifying shopping for parents and children.

We’re proud to say we’ve designed everything in-house and stayed true to our core values wherever possible, working alongside the incredibly talented Victoria Tang, who recently joined the team from Kidly as our new Queen of Crafts and Head of Product.

Sustainability

Sustainability is at the heart of everything we do so we took significant measures to ensure that best practises were implemented throughout.

Firstly we swapped our energy provider to BES Utilities, ensuring that our electricity is generated from independently certified, 100% renewable sources, sourced from Solar Photovoltaic (PV) and Wind generation, Landfill Gas and Biomass.

Next we partnered with Farrow & Ball who kindly supplied their top-of-the-range, water- based, trace VOC paint (the lowest rating possible).

For materials, we found an amazing company based in Holland called ReFelt to create acoustic felt panels for feature walls, made from recycled plastic bottles. Each panel was custom cut or patterned to represent forest and ocean.

We also used reclaimed palette wood supplied by Shred & Butta who we had worked with previously to up-cycle our fleet of disused American School Buses into adventure cabins.

Our vision was for The Roarsome Store to become a friendly hub for all families in the community. Our custom-built counter acts as the heart of that relationship and we wanted a beautiful counter-top that was worthy of this role. Diespeker exceeded our expectations with an incredible terrazzo stone – featuring all of the colours of our store and produced with re-used and recycled marble & granite fragments!

The most popular feature of the store is an immersive nature-themed photo space. Much like a theatre set, the dedicated room hosts a stylised 3D environment which will be updated every season to create a one-of-a-kind space that promotes the great outdoors, where children can let their imaginations run wild.

The legends at Good Empire created eye-catching, laser-cut, Roarsome characters which line the shop roof like turrets of a castle. They also engraved our logo into the wooden seat of our Roarsome swing!

All Snow Suits, Parkas, Coats, Swimwear, Sportswear, Beanies, Helmet Covers & Snow Boots sold in store are made from recycled plastic bottles.

Using REPREVE® & FENC® TopGreen® innovative technologies we’ve recycled over 700,000 bottles into kids clothing and we've committed to planting a tree for every item sold online and in-store via our partnership with Ecologi.

To complete the new winter collection, our Base Layers and Neck Warmers are made from Bamboo which has eco-friendly, thermal-regulating properties as well as being breathable, hypoallergenic and antimicrobial.

Even the cushions, curtains and furnishings have been carefully designed in partnership with Colours of Arley. With their help we created our own, recycled textiles that customers will be able to order for themselves exclusively from our store!

Finally we want to give a huge shout out to Construction Worx who managed the entire renovation & build of the store from start to finish! We couldn’t recommend these guys any higher, they’ve been brilliant.

Designing this store has been a true labour of love. We’ve had the full dream team on this project and it’s been an absolute pleasure. The result is something far greater than a retail store. It’s a true masterpiece and we’re so proud of what we’ve built together.

Virtual Tour

 
Will Chapman