The Roarsome Express


All aboard ‘The Roarsome Express’! 🚠

We’ve installed an augmented reality ski lift experience at Battersea Power Station along with our full Winter 2023 Collection.

Scan the inner window artwork with EyeJack App to bring the lift to life through AR technology!

Head to the Ground Floor of Turbine Hall A (outside Uniqlo) to check it out ⚡️

This Roarsome retail installation was previously on display at Harrods from October 2022 until March 2023.

The lift was built by the wizards at Cod Steaks. The window artwork and concept was created by Mathilde Heu, with music by Haniell & animation by Maria Piva.


Will Chapman