Roarsome Rails of Radness
When stocking retailers you have two options…
Option 1 - Do things like everybody else and take normal rail space.
Option 2 - Build something truly epic and put it right in the middle of the shop floor.
The rule of thumb at Roarsome HQ is to never be boring.
Le Bon Marche
Paris, France
2019
Our very first ‘Rad Rail’ was installed as a Pop Up in Le Bon Marche which is one of the biggest retail destinations in France.
We built clothes rails between stylised trees with a backdrop of mountains and Roarsome characters.
“Can we make something which retailers want to feature, which stands out, encourages imagination and promotes the great outdoors?”
Central Chidlom
Bangkok, Thailand
2023
Our most recent retail display has just launched at Central Group Chidlom in Bangkok. 🐆🦖🦄
It was designed as a giant chairlift, with rails made from skis and an accessories table that resembles a halfpipe.🏂🤙
Battersea Power Station
London, England
2023
Our Roarsome Roadie surf shack opened in one of Britain’s most iconic buildings in June. It was only meant to be open until September but the Pop Up has been so successful that we’ve extended our tenancy until mid 2024.
The Roarsome Store
London, England
2023
A dream came true in September and we opened our first permanent store opened in September!
We’ve since been shortlisted for Best Sustainable Store Design at the Drapers Sustainable Fashion Awards.
The most popular feature of the store is an immersive nature-themed photo space. Much like a theatre set, the dedicated room hosts a stylised 3D environment which will be updated every season to create a one-of-a-kind space that promotes the great outdoors, where children can let their imaginations run wild.
Harrods
London, England
2022
In winter 2022/2023, we worked with the genius Mathilde Heu and the legends at Cod Steaks to build a custom-branded Ski Lift which could be brought to life through augmented reality!
When you scan the interior window artwork the whole thing animates with sound effects and it seems like you’re moving up the mountain in the lift.
We originally installed this in the Childrenswear department at Harrods in London but it then moved to Battersea Power Station for winter 2023/2024.
Harrods invited us back in January 2024 to take over an entire wall with our own custom, winter themed vinyl in the lead up to February Half Term ski trips.
An original illustration by the brilliant creative Mathilde Heu
